Canon introduces 23 new products (キャノンが２３製品を紹介)

Canon introduces 23 new products (キャノンが２３製品を紹介）
Plans to enhance channel structure for the digital and camcorder category
NEW DEHLI; Digital imaging company Canon on Thurthday launched 23 state-of-the-art digital cameras and camcorders priced between Rs. 8,995 and Rs. 1 lakh. It also launched its new 'I can with Canon' campaign that aims at empowering its customers. The company is eyeing 25per cent growth in 2009.
While launching the products in Mumbai, Canon India President and CEO Kensaku Konisi said; "Canon has made a conscious effort to bring the best in photographic equipment to continuation of our promise of cutting edge technology for our consumers.
"These are stylish and technologically advanced lifestyle products."
Focus
Canon India Senior Vice-President Alok Bharadwaj said "Despite the slowdown, we are aiming to grow by 25 per cent in the current year. We expect revenues to touch Rs.840 crore in 2009 as compared to Rs.665 crore last year. We are now focusing on consumer products which includes cameras and printers,"
"Canon is continuously creating new features and adding functionalities based on tomorrow's needs. The first revolutionary technology introduced today is the Smart Auto Mode, which uses Canon's intelligent scene detection technology that automatically recognizes 18 different types of scenes including the ability to differentiate between day-time and low-light(night time) scenarios in the new IXUS 100 IS Digital Camera, "Mr. Bharadwaj said.
"We also plan to enhance our channel structure for the digital and camcorder category which now includes over 1000 retailers, and 175 retailers,"he added. (THE HINDU, FRYDAY, APRIL, 10, 2009)
今日の一言
インドは今、カメラ、携帯、車が三種の神器になりつつある。ＰＣなどはインターネットのインフラが遅れているため、携帯がその代用となっている。今後、値段が比較的安いデジタルカメラが普及すると予想できる。